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Roll Call: FWV, Jaffe PR and MSLGROUP

French/West/Vaughan (FWV) announced 10 new hires and five promotions. Among the new additions is Lesley Gross, who will take on the roll of vice president of digital services. Her responsibilities encompass digital, social and experiential marketing strategy and brand building for the agency’s clients. Gross has more than a decade of professional experience in marketing, sales/business development and public relations. Prior to joining FWV, Gross was a search engine marketing manager at iContact Corporation. John Riley also joins the agency as senior art director. Riley comes to FWV from O’Brien Riley & Associates, where he led creative development and concept production for all agency projects. Meanwhile, Wendy McCarthy has been promoted to senior vice president. With FWV since 2006, McCarthy oversees an array of national and global agency clients within the consumer marketing practice area.  (Release)

Jaffe PR announced a series of restructuring moves following the November passing of CEO Jay M. Jaffe, “a true visionary whose instincts and thought leadership about legal marketing and the business of law firms established him as an industry pioneer”. Most prominently, Vivian Hood, Terry M. Isner and Melinda Wheeler have been named as the firm’s managing directors. All previously served on the company’s executive committee; they will now form its management committee. (Release)

MSLGROUP appointed Stephanie Agresta as a global director and leader of social media and digital, based in North America.  Agresta will report to Renee Wilson, president of MSLGROUP North America, and will work in partnership with leaders around the global network on social and digital vision, strategy and talent.  She will help drive business growth, and will oversee the digital strategists, social and digital tools, processes and services across North America. Agresta was most recently EVP, Managing Director of Social Media for the public relations firm Weber Shandwick where she had experience scaling digital PR services across the firm’s global network. (Release)

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