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Roll Call: HB Agency, Jaffe and Mail Online

HB Agency, a Boston-based integrated marketing agency, has promoted Dawn Sullivan to senior vice president, public relations. HB continues to grow agency-wide; Sullivan’s promotion helps meet client demand for more integrated services within and beyond their public relations and content marketing programs. She will work across teams to define creative storytelling opportunities and lead elements of HB’s business development initiatives. A veteran PR practitioner and long-time HB executive, Sullivan helps align client business goals with creative PR and content strategies to tell stories about products and services that benefit real people at real businesses in order to make a real difference. With nearly 20 years of experience in B2B and B2C communications, she has worked with emerging growth and established companies in the networking, business intelligence, medical device, telecommunications, semiconductor, CRM, business process outsourcing and consumer goods markets to develop strategies that increase mindshare with “buyer” and “influencer” audiences. (Release)

Jaffe announced the agency is under the new ownership of Vivian Hood, Terry M. Isner and Melinda Wheeler, who assume the positions as presidents of the 35 year-old award-winning law firm marketing and public relations agency following the acquisition and purchase of Jaffe Associates, Inc. from the estate of Jay M. Jaffe. The new company shall remain named Jaffe Associates. The trio has been responsible for leading the daily operations and managing the business of the agency since the death of the agency’s founder and CEO, Jay M. Jaffe, on November 21, 2012. Hood, president of public relations, manages the relationships between Jaffe’s staff and clients. She has worked at Jaffe for more than 17 years, managing and implementing effective senior-level legal PR campaigns for law firm clients. She has served in an executive leadership position with Jaffe for three years. Isner, president of marketing and business development, has more than 12 years of experience with Jaffe in an executive leadership position, serving as a business and marketing strategist and creative director for Jaffe and Jaffe’s clients. Wheeler, president of finance and operations, has administered the agency’s finances and managed the business operations for Jaffe in an executive leadership position for more than eight years. (Release)

Sean Walsh is to depart from his role at Nine Entertainment C0 for a role as the Mail Online’s director of US communications and media relations. Walsh, who is Nine’s head of digital and trade communications, has been a key player in the communications strategy around the Mail Online’s Australian joint venture and will now run the communications strategy in the US as the newspaper seeks to grow its American online audience. A former head of corporate communications for Wesfarmers Insurance and before that GE Capital, Walsh has been in the role for just over a year, first running communications for Nine’s digital division Mi9 and then trade communications for Nine Entertainment. Before entering the world of corporate communications Walsh spent five years as a producer for Nine’s A Current Affair. (Release)

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