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Roll Call: Hill+Knowlton Strategies, i.d.e.a., and HFS Consultants

Hill+Knowlton Strategies announced the appointment of Mylene Mangalindan as senior vice president of media relations working with the corporate and technology practice groups. Mangalindan will work from the firm’s San Francisco office and report to Paul Turner, EVP and general manager of H+K San Francisco. Mangalindan is an experienced professional with broad expertise in corporate reputation management and brand communications. She has a strong track record of delivering results and is highly skilled in media and influencer relations, crisis communications, internal communications, industry analyst relations and digital communications. (Release)

i.d.e.a. named James White VP of brand management. White brings more than 15 years of fully integrated marketing experience to i.d.e.a., where he will lead strategic brand and operational leadership. Prior brand experience includes Microsoft, Intel, American Express, adidas and TaylorMade. (Release)

HFS Consultants (HFS) announced the creation of a Healthcare Marketing and PR Services division. HFS’s healthcare marketing and public relations services will include: crisis communication planning, training and support; focus groups, surveys and other marketing research; capital campaign marketing support; website design and development; email marketing; social media; advertising; news releases; event advisories; media relations; and marketing materials such as annual reports, brochures, videos and trade show exhibits. Marketing veteran Dennis Erokan, president of The Placemaking Group–which has served as HFS’s marketing team for the past two years–will head up the new division. The marketing team will operate from HFS’s corporate headquarters in Oakland, California. (Release)

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