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Roll Call: Ketchum, Praytell Strategy, DDB California and More

Ketchum announced that Paul Cohen has relocated to its Brussels office. The move strengthens the firm’s international corporate and institutional affairs offering, in addition to bolstering the senior leadership team in the growing Brussels office. Cohen, a partner in the firm, who most recently served as group manager for Ketchum’s corporate and international affairs team in New York, will assume the role of director, International Corporate & Institutional Affairs. Cohen has deep experience supporting many of Ketchum’s Global Corporate Practice’s largest client engagements. His understanding of geopolitical trends and the resulting impact for businesses has contributed to him becoming a trusted adviser to some of the agency’s most high-profile global clients. In his new role, Paul will advise clients on building and protecting strong and sustainable market positions across political, economic and social environments. He also will be responsible for helping to grow Ketchum’s international corporate and institutional affairs offering. (Release)

Praytell Strategy announced that Elm Public Relations founder Beth Cleveland and her team have joined the Brooklyn-based integrated communications agency to expand its public relations services. Cleveland joins as a managing partner, merging Elm team members and client partners with Praytell’s. Cleveland will lead media relations for the growing agency, joining an experienced team that includes partners Ben Hall, Claudio Taratuta and agency founder Andy Pray. (Site)

DDB California has recruited Justin Cox to be a new head of strategy. Cox previously worked at Pereira & O’Dell, where he spent approximately three years and last served as strategy director on accounts including Intel, Skype and Corona. During his career, Cox, who remains in the Bay Area, has also worked on the planning side at the likes of Razorfish on Levi’s, Sony and Microsoft and Publicis & Hal Riney on accounts ranging from Walmart to Beam. (AgencySpy)

Jeff Maerov is the new SVP and group creative director in Boston’s branch of DigitasLBi. In his new role, Maerov will lead the creative teams for popular campaigns of Goodyear and Dunkin’ Donuts, among others. Prior to DigitasLBi, Maerov helped shape the campaigns for national and multinational brands, including Dr Pepper and 7UP, along with Sony, Xerox, Pepperidge Farm Goldfish, Clearasil and the NFL. Before making the move to Boston, Maerov held the role of group creative director at DraftFCB in Orange County. (BostInno)

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