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Roll Call: Microsoft, Alcoa, Lane PR, and More

Microsoft has a new SVP of consumer channels and the Central Marketing Group: Chris Capossela. Capossela replaces Mich Mathews, who announced last week that she would be stepping down. Capossela was previously the SVP of the Office division, which houses Office, SharePoint, and other product lines. In this role, he also oversaw the launches of Office 2007 and 2010. [via TechCrunch]

Dina Shapiro has been named director of marcomms and branding at Alcoa. She will lead marketing strategy across the country and around the world. She was most recently the SVP of brand strategy at Citibank. Shapiro has 18 years of marketing experience including work with advertising firms JWT and BBDO.

Lane PR has promoted Angie Galimanis to VP. She has been with the firm since 2006 and will continue work with the firm managing clients including Umpqua Bank and The Heathman Hotel. She has 15 years of PR experience. The firm has also promoted Amber Roberts to MD. She joined the firm in 2007 and leads the firm’s NY office working with clients including Consumer Cellular and Davidson Companies. In her new role, she will also lead business development on the East coast.

Marketing firm Initiative has promoted two: Dave Rosner is now EVP and director of innovations for the firm and Tiffany Wagner is now VP of innovations east. Rosner joined the firm in 2006 and he leads the unit charged with creating marketing campaigns using the latest cultural trends and technologies. Wagner will also be a leader in this practice and she will continue to lead efforts for their client Bayer Pharma.

Philadelphia-based firm The Cline Group has opened an office in Jerusalem. Daniel Goldstein has been appointed MD of the new office.

Antenna Group, which specializes in clean tech PR, has added a New York office. The firm, a subsidiary of Beckerman, is based in San Francisco. The new office is located at 424 W 33rd St.

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