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Roll Call: Weber Shandwick, MWW, GolinHarris and More

Weber Shandwick announced the promotion of Teisha Van de Kop to executive vice president. In her new role, Van de Kop will support content development and creative production needs for clients across North America. During Van de Kop’s nearly 15-year tenure at Weber Shandwick, she has helped build a team of creative professionals who are producing the next generation of shareable content, including live video, infographics, data visualizations and entire branded content hubs. In addition, Van de Kop has helped to systemize Weber Shandwick’s growing video capabilities, ranging from live streamed events and emotional, anthem-style videos, to 3-D animation and stop-motion graphics. (Release)

MWW Group announced today that Doug O’Reilly has been promoted to senior vice president of research and insights. Since joining MWW in 2011, O’Reilly has spearheaded the significant growth of the company’s research practice and overall insight development capabilities. His team has built new methodologies that have been critical across practices throughout the agency and set new best practices for the industry. In his new role, O’Reilly will continue to spearhead the continued expansion of the firm’s industry-recognized research and insights practice. O’Reilly has over two decades of classic market research experience leading research and measurement for national and international brands. In addition to his work in strategy development and insight he is the founder of a startup concentrated on providing social media valuation and ROI for brands in the travel vertical. Prior to joining MWW, O’Reilly ran his own consultancy assisting a wide range of organizations on insight, social media and strategy development. (Release)

GolinHarris announced the addition of Ken Montgomery and Caroline Kawashima to the agency’s technology practice in San Francisco. Ken Montgomery joins GolinHarris as an executive director from Montgomery Pacific Group, where he served as principal, specializing in strategic marketing and communications in the fields of ethics and compliance, social enterprise and technology. Caroline Kawashima also joins as an executive director and brings 25 years of experience representing global brands and technology innovators. Caroline has held executive management positions at multiple top-10 international PR agencies. (Release)

Mission Measurement LLC announced the appointment of C. Perry Yeatman as principal. She was also appointed to the newly-created role of chief marketing officer, reporting directly to company CEO, Jason Saul. As the company’s first CMO, Yeatman will be responsible for helping put Mission Measurement on the map as the world leader in measuring social outcomes. Prior to joining Mission Measurement, Perry was senior vice president for corporate and government affairs at Kraft Foods and president of the Kraft Foods Foundation. During her seven years with Kraft, she advised Kraft Chairman and CEO, Irene Rosenfeld, on subjects ranging from multi-billion dollar deals to ending hunger. (Release)

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