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Roll Call: MSNBC, Omerge Alliances, Google, and More

MSNBC promoted two of its executives to senior VP level. The network promoted Deb Finan to the senior VP of programming position; Yvette Miley will be senior VP and executive editor. Finan has been with NBC for 20 years, and joined MSNBC in 1996 when it launched. She was most recently VP of programming and production, a title she has held since 2009. Miley has been with NBC for 21 years, serving as VP of news at NBC’s owned and operated stations before joining MSNBC as executive editor. (TVNewser)

Olivia Scott-Perkins launched integrated marketing consultancy Omerge Alliances. She most recently served as chief marketing officer at Carol’s Daughter. Prior to that, Ms. Scott-Perkins spent 17 years on both the agency side (including stints at Leo Burnett, Ogilvy, DDB and Draft) and the media side (Vibe Magazine, Live Nation Entertainment and In Demand Television). The newly launched Omerge Alliances will provide partnership marketing, branding and general-marketing expertise to independent creators of music, TV and film content. (AdAge)

Anna Bateson is leaving her current position as marketing director for YouTube Europe Middle East and Africa to take on a global marketing role at Google in the U.S. Ms. Bateson joined Google-owned YouTube in 2009 from British network ITV, where she was director of viewer marketing.(AdAge)

Marketing Management Analytics (MMA) hired Paul Straub, PhD as their new SVP of analytics. Straub comes to MMA from Nielsen, where he held the title vice president of Research and Development. He previously served as president of Marketing Analytics, Inc. He has taught economics and statistics at the university level, including a stint at Northwestern University’s Kellogg School of Management. (Release)

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