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Roll Call: OgilvyOne, Millward Brown and ABC News

OgilvyOne Hong Kong has promoted Sheilen Rathod to managing director, effective immediately. Rathod’s focus will be to drive client growth through the development of creative and effective customer engagement strategies, working alongside Chris Brewer, head of Customer Engagement and Scott McBride, head of Digital. Rathod will continue to work with clients to guide them in navigating the ever-changing digital, CRM and e-commerce landscape. (Release)

Millward Brown has announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), one of the world’s leading global marketing strategy consulting firms. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer. Millward Brown Vermeer will work with the world’s leading CMOs and brands to align the “why, what and how” of marketing strategy to drive brand-led business growth. EffectiveBrands was founded in 2001 by Marc de Swaan Arons and Frank van den Driest. The founders, along with the firm’s 65 employees, bring extensive brand marketing experience to client engagements. EffectiveBrands’ Marketing2020 study is recognized as the most global and comprehensive CMO research program ever conducted and helps global CMOs align marketing strategy, structure, and capability with business growth. (Release)

Subrata De has joining ABC News as vice president, Multi-Platform Newsgathering, with oversight of our domestic, foreign, digital and social media newsgathering. Subrata’s new role will unify the editorial operation—expanding cooperation across broadcast and digital platforms to improve reporting and to use resources more effectively. Subrata has spent the last 15 years working for NBC News and MSNBC, most recently as the executive producer of “Andrea Mitchell Reports” and senior producer for “Nightly News.” She has traveled the world with Brian Williams, often tasked with getting in and out of chaotic and dangerous places while covering major news events with distinction. She has overseen remotes from 20 countries, including Indonesia, Egypt, Israel, China, Iraq, Iran, Haiti and Afghanistan, and all over the U.S. (Release)

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