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Roll Call: Rubenstein PR, UNICEF, Haberman and More

Rubenstein Public Relations has welcomed two new hires: Roxanne Ducas as director of communications and Katalin Bergou as an associate vice president. With a breadth of experience in media and public relations, both women bring extensive backgrounds in corporate communications to RPR’s team. RPR continues to rise in stature as one of the nation’s leading public relations agencies. As director of communications, Ducas will work alongside the firm’s President to manage external and internal messaging and materials, networking, and introductions between and on behalf of clients to maximize relationships, since the agency places a strong emphasis on collaboration between clients and its extended network. Prior to joining RPR, Ducas was employed as a communications coordinator at AECOM Technology Corporation. As associate vice president, Katalin Bergou will work with clients across a broad range of industries and will be responsible for writing press materials and developing strategic media campaigns in print, broadcast and online media outlets. Previously, Bergou was an account supervisor at LAK Public Relations Inc., managing the daily activities of a professional services client, where she secured exposure in publications (Release)

The U.S. Fund for UNICEF announced the appointment of Jose Carbonell as senior vice president of marketing and communications. Leading a team of 34 people across six departments, Carbonell is responsible for the U.S. Fund for UNICEF’s brand, marketing and communications strategies. In his new role, Carbonell will focus on growing the U.S. Fund for UNICEF brand through digital and social media to keep it accessible for today’s youth and their families. Carbonell has more than 17 years of marketing experience. Most recently, Carbonell served as the vice president of marketing & strategic planning at Nickelodeon (a division of Viacom). At Nickelodeon, he led several cause-marketing initiatives, working with the Children’s Defense Fund, the PTA, and USA Gymnastics. He also championed marketing efforts for Nickelodeon’s highest profile shows. (Release)

Haberman announced that it has hired artist-turned-programmer Jesse Ross as director of digital technologies. He joins the agency from his previous role at Sevnthsin as senior developer and director of development. Ross has deep experience working on design and development for everything from open source projects to political campaigns to national advertising campaigns for Fortune 500 companies. Before Sevnthsin, he was an interactive designer for MRM Worldwide, one of the largest digital marketing firms in the world.(Release)

Horn Group, Inc. announced that Debra Raine has joined the firm as principal, based out of its San Francisco office. In her new role, she will be responsible for all West Coast office operations as well as International business. Raine has a long proven track record of agency leadership and delivering award winning global PR campaigns. Most recently she was principal with BondPR Worldwide, which she joined in 2010 following the acquisition of Rainemakers, the PR firm she founded in 2008. Raine brings immediate growth from existing clients, which will be merged into Horn. She will be responsible for overseeing all operations, client service and development on the West Coast as well as expanding the firm’s business in the enterprise/cloud, digital media, and consumer/internet sectors. Raine will also manage and further develop the agency’s international business endeavors including the Oriella PR Network, which HORN co-founded with partner Brands2Life in 2006. (Release)

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