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Roll Call: Rubenstein PR, Backbone Media

Rubenstein Public Relations (RPR) announced that Shay Pantano and Alyson Leiter have joined the agency as vice presidents in the Health & Wellness and Real Estate Divisions, respectively. Both women bring more than a decade of media relations and publicity experience to the agency, as well as influential relationships with top producers and journalists.

In her position as vice resident, Pantano will develop and execute campaigns for RPR’s Health & Wellness division. She will lead the day-to-day operations and brand elevation for clients. Prior to joining RPR, Pantano was vice president at Creative Media Marketing, where she led several teams, including the Broadcast Division.

Alyson Leiter served as the managing editor of Real Estate Forum and Mid-Atlantic Editor for GlobeSt.com. As VP, Leiter will spearhead the public relations services for RPR’s Real Estate division, creating brand awareness for clients. Before joining RPR, Leiter was an account director at Great Ink Communications. (Release)

“Premier active lifestyle” agency Backbone Media hired former Patagonia president/CEO Casey Sheahan to fill the newly created role of senior advisor. According to managing partner Nate Simmons, Backbone hired Sheahan to use his extensive experience in the active lifestyle sector to better advise clients on strategic concerns.

Sheahan stepped down from his role at Patagonia after eight years in February. Prior to joining the company, he served as president of outdoor product brand Kelty; earlier in his career he was vice president of marketing at Merrell Footwear and category marketing manager at Nike ACG.

He also published and edited the skiing magazine POWDER. (Release)

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