According to the NY Post, who filed under the headline, “Flak Is Douche Tagged,” 5WPR President Ronn Torossian is suing Four Corners Communications founder Drew Kerr for $20 million. Torossian alleges that Kerr bought www.rontorossianpr.com, which now directs visitors to a douche ad.
That’s the amount of damage the Internet hoax caused to his business brand, Torossian – who has repped Pam Anderson, Snoop Dogg and the state of Israel – claims in a lawsuit filed last week in Manhattan Supreme Court.
“Enjoy being a woman,” the package on the Web site reads, over a photo of a smiling woman in a white tank top.
Kerr called the lawsuit “completely unmeritorious.” Torossian said he has never met Kerr but has “proof” the flack launched the online attack.