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Rubbermaid Commercial Products Selects Definition 6 as AOR

Rubbermaid Commercial Products (RCP) has selected Definition 6 as its AOR after a competitive search of more than 20 agencies. The firm will work on campaigns for new product launches, planning and execution on digital marketing efforts, promotions, advertising, and other PR services. Included in the RCP line of products are cleaning tools, food storage items, and farm carts.

In December, Carmichael Lynch Spong announced that it had added four Newell Rubbermaid brands to its roster: Rubbermaid, Levolor, Kirsch, and Amerock.

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