In a political ad that parodies the hilariously relatable “children’s book” Go the F–k to Sleep (itself a parody of classics like Goodnight Moon), go-to-narrator Samuel L. Jackson tells voters, in no uncertain terms, to “wake the f–k up.”

The pro-Obama ad was actually written by the Go the F–k to Sleep author Adam Mansbach and funded by the Jewish Council for Education and Research (JCER). In the video, Jackson (who also happens to have been the narrator for the audiobook version of Mansbach’s hit), helps a young girl and her family “wake the f–k up” to the realization that a vote for Obama is the only sensible choice.

So if you have a moment for some amusing political ranting, join little Susie on her adventure: