Scary Halloween Pitches That Worked: PumpkinFit Workouts!

For a little scary fun, we put out a query on HARO to see what kind of frightening pitches are sticking like ancient gauze on a decomposed mummy.

Some threw everything but the kitchen cauldron in their pitches, while others like Toronto-based personal trainer Marci Lall slashed right to the point like Jason (not me, the Friday the 13th guy). Lall booked himself on the popular local news show Breakfast Television and got the anchors to pump some pumpkins.

Lall also did something we love: he supported his pitch with a link: PumpkinFit.com. The site is a simple permissions marketing ‘soft yes’ offering a free PumpkinFit workout book in exchange for an email address.

Best of luck Marci. Your pumpkin pitch takes the cake pie.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.