Seventeen magazine has been adding items to its content with higher price tags, like designer handbags and shoes. EIC Ann Shoket tells AdWeek, “We 100 percent do not want to alienate our readers who want to shop at accessible price points… But there’s something to be said for delicious designer splurges.” Especially when your parents are picking up the tab. Then those splurges are just like candy. New Cameo album please?
Most of the items featured online in a couple of fashion-focused slideshows are priced below $100, so, to Shoket’s point, the magazine isn’t totally turning into Teen Vogue. In the story, Shoket shies away from the comparison.
In my day, teenagers had no money, so this whole scene is a out of my league. But if you’re pitching a high-end item with teen appeal, you now have a shot at Seventeen. Mediabistro’s got the magazine’s masthead here.
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