AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Shocker: PR Firm Writes Kim Kardashian’s Tweets

Kim Kardashian Millions of MilkshakesIn what just might be the most obvious revelation of the year, leading PR firm Burson-Marsteller has confessed to writing promotional tweets on behalf of a certain Kim Kardashian, who happens to be the spokesperson for client/frozen dessert chain Millions of Milkshakes (insert terrible joke here).

This client case study doesn’t tell us too much that we didn’t already know, but it does offer some interesting details about the ways in which top firms create “maximum ‘noise’” for promo campaigns via strategic, “exclusive” media leaks and traditional Islamic greetings tweeted to fans in Dubai (we also love the fact that Kim’s promotional appearance at a new MoM branch in Bahrain attracted “100 Shiite Muslim protesters with anti-Kim signs who had to be teargassed by local authorities”).

Hey, we all know that the lives of reality TV celebrities are heavily choreographed affairs, but the degree of media manipulation in this case still surprises us—and we’re a little depressed by the fact that 400 journalists and bloggers attended the campaign’s biggest press conference.

Go ahead and call us naive. We can take it.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!