Wine Enthusiast is a niche mag with a very specific type of reader: usually in his or her mid-to upper 40s, with a median income of $100,000. It’s the perfect demo to pitch clients of yours in the travel or food and beverage industry.
PR folks should send pitches via email, and the best timing is five months prior to the issue publication date. Here are some other tips:
Publicists should focus on wine, food (both cooking and dining out) and travel. Successful pitches include chef profiles and recipes for the front-of-book, as well as product suggestions for the holiday gift guide. If you represent a restaurant, even better. “A lot of times, it’s restaurant publicists who have something new or special in their beverage programs or some sort of recurring wine series [that we might cover],” says managing editor Joe Czerwinski. “Occasionally we spotlight individual sommeliers in Q&As. So there are some cool things that we’re certainly open to hearing from people on.
For more, including editors’ contact info, read: How To Pitch: Wine Enthusiast.
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