AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Skechers Paying Millions To Settle Shape-Ups Lawsuit

Skechers is paying a $50 million settlement because Shape-Ups don’t work. Hahaha. I can’t.

They’ve set up a webpage for those who bought the shoes to file a claim, no proof of purchase necessary. You’ll get something in the $40 range for your trouble.

The settlement gave the Federal Trade Commission the chance to tell a funny: “The F.T.C.’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.” Boom.

For its part, Skechers still says the shoes work and that they only settled to avoid the higher cost of a lawsuit. They’re substantiating their claims with “studies” that the FTC says actually proved nothing. Click here to read the company’s statement.

Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!