When we first saw the newest Chanel No. 5 ads featuring Brad Pitt, we wondered exactly how the stream of pretentious nonsense spouted by the iconic actor would inspire perfume sales — for us, it mostly inspired laughter. We’re not the only ones; SNL tackled the faux-philosophical spots this weekend, with Taran Killam taking the lead as an equally scruffy–and only slightly more affected–Pitt.
While SNL did several skits skewering the ads (including fake commercials hawking everything from Taco Bell to canine condoms), we think Killam’s first run, a direct hit at the Chanel spot, was his best. By the end of the video, Killam’s pontificating monologue has devolved into nonsensical drivel that’s just mildly more insufferable than the original.
At least everyone seems to agree that these spots shouldn’t be winning any awards this season (unless Ad Week does its own version of the Razzies):
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