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“So, What Do You Do” Interview with PRWeek EIC Keith O’Brien

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“That’s a question we have to ask ourselves daily,” says PRWeek editor-in-chief Keith O’Brien when asked about how to feed reader’s thirst for online content while still keeping people excited about the print product, in an interview published today by yours truly as part of mediabistro’s “So, What Do You Do” series.

In the interview, O’Brien touches on everything from the financial state of the PR industry, “I think Q4 is really going to be telling moment,” to why people are afraid to talk strategy, “…the industry has historically looked at the tools behind its success as something that should be guarded,” to reporter Hamilton Nolan‘s move from PRWeek to Gawker, “Hamilton and I still talk, a lot, and I think it’s a good fit for him.”

Read the full interview here.

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