TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

“So, What Do You Do” Interview with PRWeek EIC Keith O’Brien

keith o'brien.JPG

“That’s a question we have to ask ourselves daily,” says PRWeek editor-in-chief Keith O’Brien when asked about how to feed reader’s thirst for online content while still keeping people excited about the print product, in an interview published today by yours truly as part of mediabistro’s “So, What Do You Do” series.

In the interview, O’Brien touches on everything from the financial state of the PR industry, “I think Q4 is really going to be telling moment,” to why people are afraid to talk strategy, “…the industry has historically looked at the tools behind its success as something that should be guarded,” to reporter Hamilton Nolan‘s move from PRWeek to Gawker, “Hamilton and I still talk, a lot, and I think it’s a good fit for him.”

Read the full interview here.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!