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Social Media, Like Beer, Bringing People Together

A post on The Harvard Business Review touts the fact that some companies are using blogs and other online outlets as a vehicle for diversity training. “[I]n the coming months, we could see the social web emerge as a sort of online Obama Beer Summit — a neutral place, with a knowledgeable and impartial moderator, where people from disparate cultures can get to know each other and ask questions they might not otherwise ask,” writes Roger Crockett.

Crockett goes on to point out a Deloitte study showing the continued struggle at companies to implement and staff social media sites. Diversity training is a sensitive issue that requires dedicated staff or knowledgeable outside resources. Ed Moran, a director of product innovation technology at Deloitte “suggests considering partnering with an existing diversity-recruiting community on Facebook or LinkedIn, or with an organization committed to diversity, which has already built robust social media capabilities.”

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