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‘Social Media Manager’ Jobs Are on the Way Out

It’s still great to be a social media “ninja”, “guru”, “maven” or “master”, but those phrases probably won’t appear in your next job title (thank God). Neither will “manager.”

Yes, you can now earn an MBA in Social Media Management, but the wisdom of doing so looks less and less certain. Quartz reported this week—via jobs site Indeed—that growth rates for “Social Media Manager” listings fell by half this year (August 2012 to August 2013) while the number of jobs with “social media” somewhere in the description nearly doubled over the same time period.

It’s also true that “social media expert” was one of the fastest-growing jobs for 2013, but that just tells us that companies are coming up with new terms to describe an evolving role. In this case, titles really don’t matter all that much.

Two takeaways:

  • Don’t bother limiting your job search to positions that include social in the title. There’s a good chance your ideal gig will fall under a different heading.
  • While social experience remains extremely important in terms of making yourself attractive to employers, brands and other businesses are, for the most part, no longer delegating all social duties to one person. Everyone’s on Twitter now, and it’s a skill you’re all but expected to have if you work in media, communications or marketing. This is true whether you’re a journalist, a PR professional, or a tech startup founder.

So keep that in mind—and follow Quartz on Twitter.

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