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Tuesday Mar 11, 2008
SXSW: And the Worst Social Media Campaign Goes To...
(image cred)
HP, for paying a mom $1000 to have her kids destroy a Fuji camera in favor of HP, all in a PayPerPost scheme.
Ok, so the judging criteria for the SXSW panel: "The Suxorz - the Worst of the Worst in Social Media Marketing for 2007," wasn't exactly scientific. Campaigns were judged on the following criteria:
Advertisers acting like asses
Out and out lying to customers
Corrupting authentic voices
HP managed to "beat" out other campaigns, including the now infamous "Wal-Marting Across America," and "Cisco's Human Network."
For a complete rundown, visit Scott Monty's blog.
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