It’s no secret that I loathe politically correctiveness. People get too offended about too many things these days. In the words of a villainous philosopher, “Why so serious?” However, when it comes to the NFL, well … I’ll let you be the judge of this ballyhoo.
Full Disclosure: Sonic Drive-In is sheer greatness and I would adore to do PR for this company. (Call me?) However, to paraphrase a marketing slogan, “This is not how you Sonic.” Just look at the sign outside a Missouri Sonic, soak it in and more after the jump…
From Eater, the fandom in this Belton, Missouri drive-in got a bit too risque on behalf of the Kansas City Chiefs. It’s bad enough everyone in the world hates the mascots of certain football teams, except the Redskins, but when you get two NFL teams with similar homages to Native Americans (one slightly more highly offensive than the other), trouble ensues.
A Sonic consumer named Delores Schilling tweeted a picture of the hoorah marquee and all hell broke loose. In fact, the VP of Public Relations Patrick Lenow did the right thing and apologized immediately:
The remarks posted on this message board were wrong, offensive and unacceptable…In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.
The story includes a deluge of tete-a-tete tweeting, but it started with this:
@DelSchilling No we do not. It is wrong and hurtful. Owner very angry it happened. Employees coached. We apologize for brand and owner.
— Sonic Drive-In (@sonicdrive_in) December 9, 2013
Jocularity and smart-assery followed, but Sonic owned it, deleted it and moved on from it. After a heinous flub, that is how you should Sonic in this profession.
- The Real Top 14 PR Twits to Follow in 2014 (Part 3)
- The Guardian Wonders Whether Twitter Will Grow Up to Be a 'PR Platform'
- Burger King Blasted for Ad That Looks a Lot Like 'Billy on the Street'
- Will New, 'Private' Networks Threaten the Social Media Establishment?