SoulPancake is a creative agency that specializes in creating uplifting and engaging content to better connect brands to their audiences. HooplaHa (tagline “Life with a Smile”) is a site created to “inspire, inform, enlighten, engage and above all entertain” with both original and curated content that’s all about people doing good stuff.
In other words, the two companies have more than a few things in common, so they decided to put their newfound rivalry to the test…by staging an unofficial “battle of kindness” Vine-off to determine which team could come up with the best six-second clips of folks being nice to other folks. Here’s the video compilation of their entries to date:
Hooplaha’s PR manager tells us that this project, much like the site itself, is really an effort to answer the question “Why does everybody have to be so mad all of the time?”
And we might debate who won the contest, but wouldn’t that defeat its purpose?