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Spin the Agencies of Record


It’s not a bad humpday with five account wins and a bunch more on the way. We’ve got cars, CAD, golf and one of the great family brands in magazine publishing in this edition of Spin the Agencies of Record:

The University of Pittsburgh Medical Center selects Grey New York as its strategic marketing and branding agency of record to promote its healthcare model.

R3 Motorsports selects Wild Sports Marketing as its agency of record for marketing and sponsorship management.

Rodale, publisher of Men’s Health, Prevention, and Bicycling, hires SS&K as corporate communications agency of record. SS&K will tell the corporate story and promote CEO Maria Rodale and her upcoming book, “Organic Manifesto.”

Alibre, a developer of Professional 3D CAD Software, selects Thomas PR as AOR for a full-scale PR campaign

Edelman tees up the classic Europe vs U.S. Ryder Cup golf tournament in 2012.

Mediabistro Course

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