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Spin the Agencies of Record

Boston.com reports that Staples has hired Duffy & Shanley for PR services for the holiday season. The scope of work includes media relations and digital and social media initiatives.

Wish Upon a Hero, the social helping network, has selected The Star Group as AOR. The organization pairs someone in need with someone who’s willing to help. It was started by the firm’s former creative director, Dave Girgenti.

SKIL Power Tools has selected JSH&A as its AOR. The firm will execute traditional media initiatives as well as blogger outreach, social media management, and other services.

PRCouture.com reports that Cameo PR has added three new clients to its roster: jewelry brands boyNYC and Jessica Ricci and handbag designer Jess Rizzuti.

Affect Strategies has added four new clients: Bug Labs, a provider of products and services in the networked devices arena; dealnews, a consumer electronics guide; AdoptAGuy.com, an online dating site; and Valiance Partners, a software and services company.

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