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Spin the Agencies of Record

In today’s Spin the Agencies, politics, marketing, healthcare, and an RFP.

Levine Communications Office is working with Newt Gingrich to publicize his latest book, Ronald Reagan: Rendezvous with Destiny. Former President Reagan’s centennial was on Sunday.

Lippe Taylor has entered into a strategic partnership with the Word of Mouth Marketing Association (WOMMA). The firm will provide a number of services, including SEO and SEM counsel and marketing analysis. The relationship will extend through 2011.

Healthcare Synergies, an insurance group, has selected¬†Media Maiden Group as its AOR. The firm will design the company’s logo, website, and provide other branding services.

PRWeek reports that Cigna has issued an RFP to eight firms in search of a global AOR. Eight will be narrowed to two and a decision is expected on March 31. The company has worked with a number of firms in the past including Hill & Knowlton and APCO Worldwide.

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