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Spin the Agencies of Record

Platinum Studios, which owns a number of comic book characters used in movies, merchandising, and other entertainment ventures, has chosen B|W|R Public Relations to promote the company and its projects. They’ve already scored a media hit on Fox News for Cowboys & Aliens, which started as a Platinum Studios comic.

New Mexico’s state tourism department has decided to search for new advertising and PR agencies. According to the AP, the state’s Tourism Secretary Monique Jacobson has confirmed that they will sever ties with M&C Saatchi in L.A. (advertising) and Development Counsellors International (PR) based in New York and issue RFPs next week. The PR account will be worth $120,000 per year. The goal is for the state to move into the top three on the list of places to visit in the nation, Jacobson said.

Suntech Power Holdings has chosen Weber Shandwick for global corp comms strategy work that includes reputation management, media relations, and corporate positioning. The account will be led out of Shanghai with the San Francisco office leading the U.S. efforts. It was a competitive pitch; Weber Shandwick has previously worked with the company.

Syndicate Media Group has added two new clients. The firm was selected from a list of four firms as AOR for JetSuite, a private jet operator. And it’s the digital AOR for Russian Standard vodka. Syndicate Media Group is also launching a pro bono campaign for education nonprofit, PENCIL.

Brain Center International has chosen Buffalo Communications to launch a new line of software that will incorporate neuroscience to improve the users golf game. Brain Center International was founded by neuropsychologists and physicians in 2007.

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