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Spin the Agencies of Record

Audi of America announced via press release that it has re-upped with PMK*BNC, the firm it has been working with for four years. The firm was awarded the account after a mandatory review. The work is handled on both coasts and includes the range of Audi products.

North American manufacturer Aspex Eyewear has chosen Makovsky + Company as AOR. The firm will work on raising awareness for a number of the company’s products including the Greg Norman and EasyTwist lines. The firm has previously worked with the company on other product launches. Makovsky announced recently that it has added nine new clients to its roster in Q3.

Bucks County, PA, home to Sesame Place and Shady Brook Farm, has chosen Oxford Communications as its AOR once again. The firm has worked on the tourism promotions for the region for 15 years. The firm will create the 2012 strategy including media plans and buying. According to the press release, tourism is Pennsylvania’s second largest industry.

Chef and restauranteur Alain Ducasse and his Alain Ducasse Entreprise has chosen Bullfrog & Baum as AOR. Alain Ducasse businesses include La Trattoria Toscana in Tuscany, Benoit Tokyo, and the École de Cuisine cooking school.

Tartaglia Communications has been chosen for PR, marketing, and scientific writing on behalf of the Max Planck Florida Institute, an organization focused on the brain and its circuits. The organization will continue to work with West Palm Beach-based The O’Donnell Agency for Florida media and community relations.

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