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Spin the Agencies of Record

Florida A&M University’s Board of Trustees has hired Dan Klores Communications to handle crisis communications in the wake of the November 19 death of drum major Robert Champion, WCTV reports. According to the news outlet, DKC will be paid $25,000 plus $5,000 for expenses. The school’s chief comms director Sharon Saunders said in a statement, “For this 30-day contract period, the Board of Trustees wanted a firm to assist while we seek long term help in ensuring that FAMU’s brand as a leader in higher education is maintained.” Investigators suspect that Champion’s death was caused by a hazing incident.

Australian motocross and supercross team JDR Motorsports has chosen PCGCampbell for marcomms and sales operation in the U.S. in 2012. This is the second year that JDR is competing in the States. PCGCampbell is a PR, advertising, and branding agency with offices in Torrence, CA and Dearborn, MI.

California High-Speed Rail is expected to let its contract with Ogilvy PR expire on Monday without a PR firm to replace it. According to the Sacramento Business Journal, the organization had been looking for a firm for the past five months. Ogilvy had been hired for the work back in 2009 and resigned in June. The Business Journal says the group had interviewed firms before putting its plans on hold.

PRWeek reports that NetApp, the data management company, is streamlining its list of 17 firms (!), instead opting for one firm for each of three geographic regions: EMEA, the Americas, and Asia-Pacific. Porter Novelli has been chosen for the Americas.

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