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Spin the Agencies of Record

Adidas South Africa has chosen Ogilvy PR Cape Town for corporate communications and consumer PR work. The agency search began November 2011 and came down to three firms. The firm will focus on thought leadership, brand awareness, and other efforts on behalf of Sports Performance and Originals Adidas lines. [via]

LG Display, the LG Group unit that leads in the manufacture of LCDs, has chosen Burson-Marsteller as its global PR firm. The decision comes after a competitive review. Hill & Knowlton (now Hill + Knowlton Strategies) was the incumbent firm. According to The Holmes Report, the shift takes place one year after H&K was selected. The account was worth $300,000. B-M also works with LG Mobile.

Unitas Global, an IT infrastructure provider, has selected iMiller Public Relations, which specializes in the IT and telecom industries, for marketing, social media services, and media outreach. [via]

Ikea has re-upped with Lippe Taylor, PRWeek reports. The furniture retailer began the search for a firm five months ago. The firm will provide corporate PR services.

The O’Donnell Agency has added three companies to its roster: Red Bull, Broward Health Foundation, and Cross Country Home Services (CCHS). The firm is providing a complete PR program for CCHS, providing PR for a Ft. Lauderdale event, Red Bull Candola, and other PR services for these companies.

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