The Morris + King Company has added tracx to its roster of clients. As AOR to the social media campaign service provider, MKC will work on a PR program targeting the business and tech communities.

The SLS Hotel South Beach, opening in the spring of this year, has chosen Bullfrog & Baum for PR services related to its food and beverage offerings.

PR and marketing firm Alpaytac has added Turkish Airlines to its roster of clients. The firm will lead the PR efforts targeting audiences in the airline’s four U.S. gateway cities: Los Angeles, Chicago, Washington, D.C., and New York.

GolinHarris is now working with four new B2B tech clients: Symmetricom, a company specializing in timekeeping technology; customer engagement management company SDL; Tier3, an enterprise cloud platform provider; and Cloverleaf Solar, a clean energy start-up.

PRWeek reports that The College Savings Plans Network has issued an RFP focused on tuition plans known as Section 529. The company is currently working with Fahlgren Mortine.

The New York Society for the Prevention of Cruelty to Children, the first child protective services organization in the world, according to its website, has chosen Lisa Lori Communications as its AOR. The firm is also working with Chef Marc Webber on his OnTheMarc events and catering business and the THIRDMAN cologne brand.

[image: The SLS South Beach]