Aston Martin has chosen Porter Novelli as its AOR in China after a competitive search. Outreach efforts will target ultra-high net worth individuals across China with social media and influencer outreach. John Orme, senior partner with the firm, said in a statement that the first order of business is to launch Aston Martin’s Weibo account and to prepare for this month’s Beijing Auto Show. (Weibo is the Chinese version of Twitter.)

PN was also chosen as the global AOR for Room Key, an online hotel search engine founded by a consortium of hotel companies including Hilton, Choice Hotels, and InterContinental. The firm will work on influencer outreach, social media programs, and other PR initiatives.

Tupperware has chosen RF|Binder as its AOR handling international business and financial comms, product communications, branding, and outreach related to the “Brands of Confidence” campaign focused on female empowerment.

Lovin’ Spoons, the frozen yogurt chain that’s been expanding across the Southeast, has chosen Cookerly Public Relations to build awareness and franchise sales through traditional and social media outreach. Work will include media relations, messaging, and advertising management.

Marcomms firm MGH has added three clients to its roster: Old Bay, the iconic Maryland seasoning brand, has hired the firm for consumer outreach including events; M-Edge, accessories designer for tablets, smartphones, and other devices, has selected the firm for research, SEM, branding activities, such as logo design, and other activities; and the National Consumers League has chosen the firm for the Script Your Future awareness campaign emphasizing the importance of adhering to prescription instructions. [via]