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Spin the Agencies of Record

Calysto Communications is offering free PR services to 15 companies attending the International CTIA Wireless 2012 conference in New Orleans. The complimentary consultations will take place on May 7 and 8, with each session lasting 45 minutes. “Advise-A-Palooza” will take place in a limo located outside of the Ernest N. Morial Convention Center. Coincidentally, that’s also where we normally have meetings. Anyone wanting to participate should request a questionnaire at adviseapalooza@calysto.com; the deadline is this Friday, April 27 at 4 p.m. Advisors include Laura Borgstede, CEO of the firm, and Kristine Bennett, director of client services. Zeno Group offered complimentary consultations during SXSW last month.

Telefónica Digital, a unit of the Spanish telecom company Telefónica, has chosen Access Communications and Bite Communications after a competitive review. Bite will head things up on the global level and Access will handle North American PR with special attention on Silicon Valley where the company has its venture capital and global partnership groups. [via]


Four Seasons Hotels and Resorts has chosen Zeno Group as its AOR, focusing on corporate comms, brand PR, U.S. media relations, and social media outreach for the company. The firm will highlight individual locations for a global integrated campaign that will inspire people to act locally.  The firm has already promoted the new website launch and the first issue of the report, “The Luxury Consumer in the New Digital World: Then & Now.”

Marriott Hotels & Resorts has chosen Burson-Marsteller for consumer PR services after a review that began last fall. Work had previously been done in-house. According to Ad Age, B-M has been focused on adding to its roster of consumer clients, and hired Lisa Travatello as creative director and head of the global brand and consumer practice, a new role, about a year ago. Other consumer wins have included Saban Brands and Uniqlo.

Formula SD has added Thought Equity Motion, a cloud-based video management and licensing company, to its roster of clients. The firm will target trade and national business press with media outreach efforts, create thought leadership opportunities, and increase the company’s brand awareness. The firm has also added diving gear manufacturer Aqua Lung and its sister company Aqua Sphere, a swimwear and accessories company, to its client roster also for brand awareness work targeting lifestyle media and relevant bloggers.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!