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Spin the Agencies of Record

The Big 12 Conference has chosen Hill+Knowlton Strategies as its AOR after a competitive search. Work will include brand positioning, media outreach, and stakeholder engagement. The account will be handled out of the Dallas office with help from Washington D.C. Competition in the Big 12 spans across 23 sports. Participating schools include Baylor University, Iowa State University, University of Kansas, and the University of Texas.

The McKnight Foundation, which supports policy reform across varying areas through grants and collaboration, has chosen Haberman for a comms program focused on its Collaborative Crop Research Program. This program supports farmers in “hunger hotspots” across South America and Africa. The firm works with clients that specialize in areas of philanthropy, public service, and otherwise “making a difference.”

NewSpin Golf has chosen Buffalo Communications to promote its soon-to-launch  game improvement program that will be available on mobile devices.

Sanuk, a footwear business and a division of Deckers Outdoor Corporation, has chosen MWW Group for a campaign that will showcase the brand’s sponsored athletes, which includes notable names from sports like rock climbing and surfing. The firm’s Los Angeles office will lead the account.

Tyson Foods has issued an RFP seeking a firm to handle corporate communications and issues and crisis management, Ad Age reports. While a company spokesperson says the search isn’t “tied to any single issue,” it was one of the food business implicated in the uproar over “pink slime.” The company works with GolinHarris on consumer PR.

PRWeek reports that the Italian restaurant chain Sbarro has hired Fishman Public Relations as AOR, a year after it filed for Chapter 11 bankruptcy protection. The other firm candidates were Emanate, SPM Communications, and Mason Communications.

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