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Spin the Agencies of Record

WhaleShark Media, which says it’s the largest online coupon and deals site around, has chosen Allison+Partners to promote the company’s RetailMeNot brand and its corporate comms program. GSD&M was chosen as the company’s ad agency. Both were selected after a competitive review.

Incapital, an underwriter and distributor of various financial products, has chosen CJP Communications as its AOR. The company is looking for greater brand awareness as it adds staff and expands across North America. Work will include media relations, thought leadership, and executive visibility efforts.

Exadel, a global software app developer, has chosen 5WPR as its AOR. The firm will create and execute a media relations plan for Tiggzi, a cloud-based mobile app builder. [via]

Crucial.com, an online marketplace for computer memory upgrades and solid state drives, has chosen two* members of the Worldcom Partners global network of PR firms — The Pollack PR Marketing Group, USA; Kaizo Ltd. (UK) – and PhE Communication (France) as AOR in their respective countries. All three firms will be working on campaigns to increase the number of mainstream computer customers.

Sunkist Growers has chosen MSLGroup as its AOR for its lemons food service business after a review. The work will focus on increasing the use of lemons at chain restaurants and by noteworthy chefs. The firm works on other parts of Sunkist’s consumer business. [via]

*Correction: We previously listed all three firms as Worldcom members. PHE is not a member, though it has been chosen as one of the AOR firms.

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