Mozilla, the nonprofit behind Firefox, has chosen Bite Communications as U.S. AOR after a competitive review. Work — media relations, content creation, and more — starts June 1, led by SVP Bill Danon. [via]
The Susan Magrino Agency has added three new clients: New York furniture company Castro Convertibles, which is launching a new convertible ottoman; loungewear brand Sophia Graydon, which is launching its first collection in August; and Elad Yifrach and his home decor brand L’OBJET (sample at left).
The Holmes Report says Nissan is prepared to choose Ketchum Pleon for corporate PR in Europe after a review. It’s a six-figure account and Ketchum’s main competition was Brands2Life. Details about work and budget are being worked out.
New Jersey Manufacturers Insurance Company (NJMIC) has chosen Oxford Communications for a campaign on behalf of the personal automotive group that will include social media outreach, Web management, and marketing.
Matter Communications has added two tech companies to its client roster: Numark, a Rhode Island manufacturer of DJ equipment, and Aquabotix, a Massachusetts company that makes underwater video equipment.