Tokyo 2020, the bid committee for that year’s Summer Olympic and Paralympic Games, has chosen Weber Shandwick as its global PR firm. The firm previously worked with the committee on the first stages of its 2020 application and its bid for the 2016 Games. The firm previously worked with the Russian city of Sochi and its successful bid for the 2014 Winter Olympics.
HHS and the Centers for Medicare & Medicaid Services has hired two more PR agencies to promote the Affordable Care Act: Sensis to reach Hispanic audiences and Campbell & Company to reach Black audiences. It was announced last week that Porter Novelli was hired to execute an educational campaign, a $20 million contract. Last week’s announcement got quite a bit of media coverage.
Castrol has hired Ogilvy PR to reach U.S. auto racing enthusiasts with a program that runs through the end of this year. The BP-owned company is working with Ogilvy & Mather on creative. EVP Jennifer Risi is leading the effort with tradition and social media outreach and content creation. [via]
HCK2 Partners has added more than a dozen new clients in the first quarter, including the Reed Migraine Centers and OneSource Virtual, a cloud-sourcing service company. Work spans across traditional PR and creative and interactive work.