ExactTarget, a marketing software company, has chosen Finn Partners for PR outreach in the U.S., Australia, Europe, and Latin America. The firm’s Chicago office will lead the account with help from members of its global network. [via]

The Morris + King Company is creating a tagline and messaging for the Worldwide Orphans Foundation (WWO). The organization’s goal is to address the various needs of orphans around the world, from educational to medical and developmental.

The Centers for Disease Control and Prevention has put its anti-smoking contract up for grabs. Currently, the $54 million contract is held by Plowshare Group, a public service advertising firm, with GolinHarris working on PR and digital strategy. The contract must be re-bid regularly because it’s funded by the Prevention and Public Health Fund of the Affordable Care Act. [via]

Recovery Brands, a resource for information about addiction treatment centers, has chosen Pamil Visions PR for a brand building campaign that includes social media, media outreach, and other services. [via]

The Chicago-based Plan Z Diet has chosen Real Bullets Branding for brand building work.