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Spin the Agencies of Record

Hyundai’s dedicated shop, Innocean, has secured its first non-auto client in the U.S. FootJoy, the maker of performance-wear golf products, hired the company to launch a repositioning campaign that includes social media, TV and digital responsibilities.

Rob Kelley, FootJoy’s director of brand marketing, explained that Innocean “demonstrated a deep understanding of the game, our business and the ability to capture the consumer’s attention through fully integrated campaigns across all channels, just a few of the factors that led to their selection in this review process.”

The FDA has selected six agencies to work on its anti-smoking educational campaigns. The agencies, which will support different responsibilities under the new effort, include Interpublic Group‘s Campbell-Ewald, True North Communications, Mullen Communications, WPP’s Grey Global Group, the independent agency Riester and the American Legacy Foundation. Some agencies will allocate work to agency partners. The campaigns are mostly funded by tax-like fees from tobacco companies, which collectively involve a maximum of $390 million awarded over five years.

Gay fashion and lifestyle publishing brand OUT has partnered with Lexus, the luxury automaker committed to diversity, to celebrate 20 years of charting the course of gay culture’s evolution. Lexus will be the presenting sponsor of OUT’s October 2012 20th Anniversary Collector’s Issue as well as a Lexus-branded, custom-created content channel on OUT.com.

“For the past 20 years the OUT brand has charted the evolution of gay men and women around the world,” said Aaron Hicklin, Editor in Chief of OUT. “Its images, from a group of gay men and women marching on Washington in 1993 to designer John Bartlett clad in a military uniform in 1998 and one of the first major covers of Lady Gaga in 2009, have helped define the moment. It’s the support of companies such as Lexus and their commitment to diversity that have helped make OUT a leader in luxury for 20 years.”

Rubenstein Public Relations president Richard Rubenstein announced today that the firm has taken on vocalist, DJ and artist Ben Moon. Moon is a musician and visual artist whose latest project ROKLYFE marks the full realization of his longstanding fascination with the integration of sonic and visual elements.

Said Rubenstein, “We are thrilled to be working with Mr. Moon, a highly innovative artist who promises to reinvent today’s DJ performance, as we continue to represent more musicians, DJs and entertainment agencies.”

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