Spinning the AOR is a marathon, not a sprint:
ASICS America, designer and manufacturer of athletic footwear, apparel and accessories, has selected Allison+Partners as its public relations agency. A+P will promote the company’s product launches, events and sponsorships as well as its cause marketing initiatives and its legacy-inspired Onitsuka Tiger collection of shoes and apparel. (If that left you breathless, wait until the next sentence):
The agency will also implement a national campaign incorporating athletic, business and consumer-focused media relations, awards and road tests, in addition to celebrity and influencer relations tied to numerous sponsorship opportunities including the New York City and Los Angeles Marathons.
Wellies Well, Well:
The project, called “Together Through Any Weather,” is designed to raise awareness of Hunter Boots at the time of year when many countries experience
horrible London weather their most extreme weather conditions and drive engagement levels among the brand’s Facebook community. We Are Social worked with the client’s UK and US offices to deliver the campaign.
Turn it up to 11:
ZUUS Media recently announced that they’ve retained Cornerstone to help launch ZUUS, a new concept geared to revamp the way people
escape reality watch and connect with music videos. Cornerstone is a creative agency whose clients include Converse, Diageo, Microsoft and Pepsi.
Room with Review:
Cone Communications (“Cone”) was recently named HAI Group’s public relations agency of record. Cone was selected to work on a fully-integrated campaign that encourages the public to learn about the importance of public housing in the United States.
AOR on the Menu:
Leading bi-coastal hospitality and luxury lifestyle PR firm J Public Relations (JPR) has added noteworthy restaurants Sotto 13, El Cholo and The Cannery to its growing roster of acclaimed culinary clients in New York and California.
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