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Spin the Agencies of Record

Olympic-Sized Deal:

M&C Saatchi PR has been named the first-ever agency of record for the United States Olympic Committee.

The firm’s team, led by Sandra Carreon-John, SVP, will manage several major events leading up to the 2014 Olympic Winter Games in Sochi including the 2014 media summit and the 100 days out celebration. M&C Saatchi PR will lead a campaign that highlights the organization’s vast fundraising efforts with a focus on increasing awareness and understanding of the importance of funding to a successful Team USA (which receives no money from the federal government).

Because unfiltered expressions of virgin new potatoes are hot right now:

Karlsson’s Vodka, the world’s only producer of spirits made from single-distilled and unfiltered expressions of virgin new potatoes, selected multi-service communications agency Waggener Edstrom Worldwide (WE) to promote the Swedish company’s vodka to the North American beverage industry. Karlsson’s Vodka selected WE for its ability to leverage social, digital marketing, creative and communications talent to deliver an integrated campaign for master blender Börje Karlsson’s creations.

“The addition of Karlsson’s Vodka to our client roster is further evidence that companies are looking for a holistic approach to their marketing efforts,” said Annemiek Hamelinck, senior vice president, Brand Strategy & Marketing at WE. “While media relations remain our stock in trade at WE, we have successfully integrated disciplines that lend themselves well to successful campaigns for clients like Karlsson’s.”

And the AOR Golden Globe goes to:

The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, has announced that it has retained Wall Street Communications to provide global public and media relations services.

“For more than 17 years, Wall Street Communications has been in the business of promoting technologies and services targeting the broadcast and motion picture industries,” said Aimee Ricca, marketing and communication at SMPTE.

(Take a deep breath before reading the rest of this quote.)

“Given the agency’s expertise in this field, its strong relationship with industry trade press, and its successful track record to date, we feel that Wall Street is uniquely suited to support us in raising SMPTE’s profile and extending awareness of the organization’s work, both in standards development and in educating professionals across the communications, technology, media, and entertainment industries.”

Behold the power of coconut water:

ZICO Pure Premium Coconut Water has announced their advertising and public relations agencies for 2013. As agency of record, Butler, Shine, Stern & Partners (BSSP) will develop the brand’s advertising creative and media strategy. Catalyst will spearhead brand and product public relations efforts, including strategic counsel and media relations, and will support marketing initiatives on behalf of ZICO as the brands public relations agency of record. The ultimate hydration drink, ZICO is focused on supporting and empowering athletes and actively minded people across the country.

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