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Spin the Agencies of Record

Because who needed that first ‘E’ anyway…

Xplore Technologies Corp., manufacturer of the world’s “most powerful, longest-lasting and rugged tablet in the market” (whatever that means), selected multiservice communications agency Waggener Edstrom Worldwide (WE) to build and share the Xplore story with key audiences. These groups include the utilities and telecommunications, oil and gas, warehousing and distribution and military markets.

Isn’t do-it-yourself air conditioning called a fan?

Following a successful initial introduction by JMPR Public Relations in 2012, IDQ Inc., the world’s leading manufacturer of automotive aftermarket air conditioning products, announced that it has once again retained JMPR as agency of record for the do-it-yourself (DIY) air conditioning brand, A/C Pro. Wait, what?

IDQ introduced A/C Pro in the spring of 2012 following more than two years of research and development. The product’s purpose? Eliminating barriers for the DIY-er who wants to perform his own automotive A/C repairs–and potentially saving drivers hundreds of dollars on expenses.

For 2013, JMPR will handle media relations responsibilities that include introducing new products and educating both the general motoring public and automotive enthusiasts about the value of A/C Pro as a DIY air conditioning recharge kit.

Mission Impossible? Saving BoA’s Reputation.

Bank of America is tailoring its PR needs with WPP’s Burson-Marsteller, which will become part of the WPP team that’s charged with communicating to Wall Street and consumers that it’s a new day at the bank in order to repair the company’s image. So, you know, that’s going to be easy!

Vonage has shifted its $150 million creative and media duties from Omnicom agencies to WPP’s JWT. Independent Horizon Roth & Associates supported the search.

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