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Spin the Agencies of Record

Fast sex, like fast food, is cheap, but it doesn’t nourish the body – or the soul. – Suzanne Fields

Burger King has selected Alison Brod PR, an indie lifestyle shop, as its Agency of Record. Alison Brod will help Burger King implement ambitious steps to market to women (the agency already has a robust list of-female focused brands in its portfolio).

Before machines the only form of entertainment people really had was relationships. – Doug Copeland

Los Angeles based entertainment agency Industry Public Relations (IPR) has merged with New York City lifestyle and events agency LuxeLife Media (LLM). IPR, a boutique entertainment public relations firm ran by Tracy Nguyen and Kisha Maldonado-Madrid, has expanded the agency and the firm’s east coast presence by partnering up with LuxeLife Media founder Christina Rice.

Operating under one name, LLM clients have folded into the Industry Public Relations roster. In addition, IPR has added VIBE Media to its growing client roster, serving as AOR for the iconic publishing brand as it celebrates its 20th year anniversary. Under the new merger, Rice will lead the east coast operations and Nguyen / Maldonado-Madrid will continue to lead the west coast operations.

When I tour, I stuff fridges full of organic food and stick to that. – Avril Lavigne

EVOL Foods, a Boulder-based maker of made-from-scratch natural and organic frozen meals and snacks, has selected Ogilvy PR as its agency partner to implement a strategic mix of consumer brand marketing initiatives including media relations, event activations and social media programming. EVOL COO Phil Anson said, “PR has always been a focal point for EVOL, and will continue to be a strategic pillar for telling our brand story and driving trial.”

That’s the great thing about a tractor. You really can’t hear the phone ring. – Jeff Foxworthy

Strategic advertising and branding agency Howard, Merrell & Partners (HM&P) was recently named agency of record for KIOTI Tractor, a division of Daedong-USA, Inc. Under the agreement, HM&P will provide a fully integrated communications campaign, including advertising, interactive, media planning and buying, as well as public relations services throughout North America.

In marketing you must choose between boredom, shouting and seduction. Which do you want? – Roy H. Williams

Robin Leedy & Associates (RL&A), a 26-year-old social media, public relations and digital marketing firm specializing in OTC, HBA and consumer lifestyle brands marketed to women, has added three new client wins: Matrixx Initiatives, Inc. for the Zicam® family of pre-cold and nasal congestion products, Crosscare Limited for Colief® Infant Drops for colic related to transient lactase deficiency, and Cirrus Healthcare Products, LLC for its EarPlanes™ brand of air pressure ear plugs and the launch of the new licensed-character AquaEars™ ear plugs for children.

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