“Sex is more exciting on the screen and between the pages than between the sheets.” – Andy Warhol
Novelli already works with several brands belonging to Durex parent company Reckitt Benckiser, and they earned this account by helping the brand expand in China (no mean feat) via social media, event planning, the annual global sex survey, and a “normalization” campaign to help aid the launch of a new sex toy line. We hope they were also responsible for Photoshopping a condom into Chinese president Xi Jinping’s pocket, because that’s some viral marketing we can support:
“If you’re not buying recycled products, you’re not really recycling.” – Ed Begley, Jr., better known as Stan Sitwell.
They WILL be working together on a strategic campaign, however, as KCo will help publicize the brand’s upcoming denim launch. They’ve got a great angle:
All of Dirtball’s clothing is manufactured in America from recycled cotton or polyester made from water bottles, and their production process saves water and electric energy while also cutting down on waste. All Dirtball products are not only recycled, but recyclable, helping wearers become a part of their mission of sustainability.
KCo founder and owner Judith R. King says:
We’re thrilled to be collaborating with Dirtball Fashion. By raising awareness of their mission to create fashionable, sustainable clothing for men and boys by using materials that are so often wasted, we’re confident that we can help them make a positive impact on climate change and the fashion industry.
Oh, the company was also founded by “former professional race car driver” Joe Fox, and they got funding on Kickstarter. What’s not to like?