“If [technology] keeps up, man will atrophy all his limbs but the push-button finger.” – Frank Lloyd Wright
Not in the case of fitness tech company PUSH, which chose Uproar PR as its AOR after launching an Indiegogo fundraising campaign. PUSH’s main product is an armband that you wear into the workout room to help you monitor your results and share them with your friends. No word on whether the band will shock you if you can’t motivate yourself to hit the gym.
Vanity Fair lingerie, which is owned by Warren Buffet’s Berkshire Hathaway, retained Barkley as its PR agency of record. Barkley will basically do everything for the brand: “strategy, mass media and digital advertising, social media, media planning and buying, and public relations”. The list kind of gave us a headache, and then we started thinking about underwear.
SourceAudio has retained Trylon SMR as its AOR. The B2B music licensing/distribution company hosts 5 million tracks in a cloud-based platform, allowing producers to put their stuff on the market and giving clients easier access to endless lists of backing track jams.
LarsonO’Brien has been chosen by Hope’s Windows as its AOR. Hope’s sells everything from steel prison doors(!) to super-modern full-length windows, which we would love to add to the dream house we will never be able to afford.
Driven PR, which specializes in the auto industry, was retained by Decked as its PR AOR. The release describes Decked as “manufacturers of a new full-sized pickup truck bed storage solution”, and in this case we imagine that the problem being solved is that you can’t fit enough stuff in the bed of your truck.
“High end videographic company” RGB Spectrum named Marketing Matters its agency of record. RGB describes itself as “a leading designer and manufacturer of cutting-edge video/graphics processors and decision support systems”, which means screens used in places other than your living room like operating rooms, security offices, and flight simulators.
And now we have to go massacre some civilians with a rocket launcher while flying around L.A. in our “Grand Theft Auto” helicopter.
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