TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Spin the Agencies of Record

shutterstock_116790940

Havas will handle agency responsibilities for Green Mountain Coffee, those roasters best known for their Keurig single-serving machines. Promotional initiatives will include TV spots produced by the agency itself, though Havas will also handle all things social and experiential.

We have no doubt that they’ll succeed; if there’s anything more appealing than a fresh serving of caffeine, it’s a fresh, extremely convenient serving of caffeine.

_____________________

Belk tapped Dallas-based Nuñez PR Group as its AOR for an ongoing Texas expansion.

The nation’s “largest family owned and operated department store” cemented its claim to the Lone Star State with a flagship location at Galleria Dallas, and Nuñez will help spread word of the Belk brand through PR and community relations initiatives.

Since the chain already has 14 locations in Texas, this campaign will be all about ensuring that Dallas residents don’t hear the tagline “Modern. Southern. Style.” and immediately think “Designing Women marathon.”

_____________________

Getty Images signed Weber Shandwick as global PR AOR. Weber will support branded programs including “content marketing, influencer engagement, and media relations” throughout Asia Pacific, North America, Europe, and anywhere else where people appreciate the difference between a stock image and a professional photograph.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!