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Spin the Agencies of Record

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Minneapolis-based Haberman will be AOR for Charity Aware, a “service initiative dedicated to inspiring youth to give back”. Haberman will help the org remake its website and develop new strategies for connecting teen volunteers with relevant area charities.

We can only hope that this partnership reaches teens who are more generous with their time than we were.

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In the only healthcare story you need to read this week, Endo Health Solutions went with Ogilvy as its PR AOR. The agency will provide comms support in the “men’s health” and “pain management” fields for the pharma/device/medical service provider.

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“Fast-growing rum brand” Blue Chair Bay signed 360PR as its agency of record. The liquor in question was created by country singer Kenny Chesney, who took time off from drinking coconut water at his Caribbean beach house to prove that hillbillies know more names than Jim, Jack and Evan.

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Whitegate PR will be AOR for CoverCouch.com, a company specializing in exactly what you’d expect. The press release says the company “serves IKEA fans worldwide and is a great source for personalized replacement couch or sofa covers”, a service that “can also be a lifesaver for parents with children with muddy shoes, or pets that shed.”

What about pets that chew on everything but the toys you bought for them? And how did you know we have a six-month-old puppy?!

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“Child abuse prevention nonprofit” Childhelp signed Tempe’s Zion & Zion as its AOR. The agency will handle “branding, public relations and social media efforts for the locally based nonprofit as well as the design of a new corporate national website and an associated ongoing digital strategy” in order to help the group promote offerings ranging from advocacy centers and foster care to a “school-based curriculum” created to “educate and empower” kids.

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