- Ogilvy‘s western division will handle PR duties for Energy Upgrade California, a self-described “energy management brand and marketing initiative” created by the state’s energy and utility commissions and the California Center for Sustainable Energy. Ogilvy began work on a rebranding project in February and will continue assisting the group in its noble attempts to help Californians better manage their own energy consumption–an effort that will occupy the minds behind all four area Ogilvy practices.
- New York’s Lippe Taylor will be AOR for Taylor Precision Products, maker of devices that measure, well, pretty much everything. This partnership extends beyond the shared surname: Company CEO Rob Kay says they chose the agency for its “ability to enhance our brands as familiar household names”, and one of its key responsibilities will be promoting new acquisition Metrokane, maker of the Rabbit series of wine stoppers and openers.
- Dean College chose CTP of Boston as the agency to promote its upcoming 150th anniversary. CTP, which has worked with several area schools, will handle all aspects of the corresponding marketing campaign: ads, production, PR and social.
- Olmstead Williams Communications of Westwood, CA (sorry, Associated Press) signed six new clients: Bruin Biometrics, Creative Care, Cynvenio Biosystems, T+ink, TRUCKAST, and the USC Marshall School of Business, whose students might be able to help us better understand what all those other companies do.
- DC-based agency Linda Roth Associates will provide PR services to area food outpost Joe’s Seafood, Prime Steak and Stone Crab. LRA will handle media relations in order to increase local awareness and solidify the brand’s reputation on the regional, national and international levels. Since the eatery is located mere steps from The White House, we expect to see an uptick in quality re: Bo Obama’s leftovers.
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